A new article came out on Mashable.com recently, discussing a study that found that Facebook has the highest percentage of loyalists and that “20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week” which is an amazing statistic. The study analyzed the browsing habits of 33 million unique visitors and also found that Digg had 16% loyalty while Twitter only had 11% loyalty.
So what does this mean? According to the article, they believe,
“Perhaps that in the long-run, encouraging your visitors to share on Facebook might have the most value, even if it doesn’t provide the most short-term traffic.”
And if you think back to our basic human nature, we are sharing and communicative creatures. And in this day, we believe value lies in your client or user, and in their interactions and feedback, not necessarily in their traffic. So keep your Facebook users engaged and give them insights to what you do and involve them. It’s as simple as giving them a glimpse of upcoming events, projects or even daily activities. Content is king, just remember that.
