As we all make our way through the daily maze of marketing and branding static and noise I hade a very cool experience by none other than a competitor of ours here in the city we live and work in.
I was handed a bottle of Red Chair IPA by a very genuinely nice individual. She said her travels to Humboldt, CA brought her upon this unique beer named Red Chair and she instantly thought of us. This was very interesting, since she works for a rival of ours, and that their name is really sort of vanilla…boring. Really! Think about what our brand and identity did. Not only was she taken by a cool label and name of a beer, but to think of us….the enemy and come by the office to drop it off. So very cool!
On another thought on this, as a branding agency and creative advertising agency, we are always talking about the power of a brand. Even though we live in a small city in the Central Valley, we have a tremendous opportunity to brand ourselves here and really anywhere. By taking the chance when I named Red Chair in a mostly conservative area in California, I have managed to set us apart by just our simple, descriptive name and image. A Red Chair.
Through our blog you will notice, we have
chosen to write about life experiences that
can tie into what we do, kind of a real world
take on this crazy business.
Taylor thanks for the thoughtful gift.
We now own real estate in your mind.
-Cecil
