As a creative agency, you can imagine my surprise when a potential client came to the agency in a fit! Seems he had been with another agency that had helped him build and develop his marketing and advertising campaigns. The fit had not been from the creative itself, but from the way it had been brought to his attention.
As a creative our job is to understand what the client’s needs are and build a creative campaign around their core message. This takes time and effort, since you have to understand the mediums that are to be used. You develop the message specific for print, radio, TV and online (social, viral & website).
This particular client did not go into details of his campaign…they never even got there. Seems the agency that created the web presence had bought a template site and guaranteed it was their own creation! Really, it happened. The client had an employee that had been looking for a site to develop for his wife’s business and stumbled upon it. Busted.
The moral of this story is, if you claim to be a creative agency…be just that. The client is not a hermit in a cave, they want what they pay for, and that is not a mass-produced stock creative that a hundred others can have! This is their investment, their company and their image on the line…and the so-called agency should be very ashamed.
Always be honest with business. True story.